Hawaii Video Production can boost customer confidence through testimonials
Investing is an emotional decision. People want to hear honest opinions from real people. They want to be able to understand and relate and feel connected to other customers. People want to feel like the money they are spending is validated and the product/service they are getting is worth every penny.
The most powerful tool is to get positive feedback from already satisfied customers. By using testimonials, you give your product an unbiased advantage as well as create credibility.
According to Boast, 65% of the audience are visual leaners. Creating a testimonial video will not only educate buyers, but also help to gain the trust of a prospect.
Testimonial videos are a great resource for the sales process and Hawaii Video Production can help create such videos. You can use these videos to help advocate your services as well as help potential customers boost their confidence that the purchase about to be made is the right choice.
These videos may also be used in various ways to benefit your company. Using them inside a sales presentation or even using them as video references in your sales proposal.
The goal is to get the most out of your video testimonials.
According to Boast, customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%.