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Marketing Your Business with Video … by the Numbers

Marketing Your Business with Video … by the Numbers

Video has become one of the most popular ways to market businesses online ... and for good reason. Thanks to advancements in streaming technology and the almost near-universal impact of smartphones and other mobile devices, people are watching videos more today than ever before in history. According to Cisco, websites that feature videos account for more than 79% of all internet traffic. Video Production Hawaii -- Attracting Your Target Audience And that's not all. According to Forbe...

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Video Remains the Best Way to Capture Life’s Special Moments

Video Remains the Best Way to Capture Life’s Special Moments

A lot has changed just in the past couple of decades. Movie cameras and videotape players are essentially obsolete now that most people have high definition cameras built into the smartphones they carry around in their pockets. But one thing that isn't likely to change is the importance of video for capturing life's most amazing moments. In fact, because video is easier than ever to use and storage capacity on mobile devices and in the cloud is effectively infinite, video is more important an...

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Some Types of Videos Aren’t Necessarily Entertaining

Some Types of Videos Aren’t Necessarily Entertaining

There are all kinds of videos created by professional videographers. Some are fun and entertaining, such as videos of weddings, birthdays, or other celebrations. Others are educational, such as training videos or instructional videos. But some types of videos are neither fun nor informative. But there are necessary. Videographer Oahu -- Creating Permanent Documents Some types of videos are created in order to create a permanent record, or document, or something that happened or somethin...

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People Expect More from Websites Today

People Expect More from Websites Today

The internet isn't really that old. And yet it has undergone enormous changes in just the past few years. With consumers embracing online product ordering like never before, the dramatic increase in bandwidth and streaming speeds, and the near-universality of WiFi and mobile devices, it's a whole new world for businesses. So if you are still using the same website you had 10 years ago -- or even 10 months ago -- you could be missing out on a large number of potential customers or clients t...

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This New Year’s, Resolve to Promote Your Business with Video

This New Year’s, Resolve to Promote Your Business with Video

New Year's Eve is just a couple of weeks away and people everywhere are trying to come up with New Year's resolutions that are both challenging and practical. This year, consider making it your New Year's resolution to use professionally produced videos to promote your business, organization, or even yourself. Video Production Oahu -- Instant, Worldwide Access Thanks to the popularity of smartphones, tablets, and other mobile devices, videos can be shared and viewed from anywhere and at...

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Video Can Relieve the Inconvenience of Repetitive Training

Video Can Relieve the Inconvenience of Repetitive Training

If you own your own business, it's more than likely that you are going to have to hire new employees. And the larger your business, the more new employees you will need to onboard. Training new employees is one of the hardest parts of owning a business. It can take a long time, it can require a lot of resources, and it's hard to make training consistent. And the moment that employee leaves your employ, all that time and effort has been wasted. Video Production Hawaii -- Saving Time and ...

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5 Things Every Promotional Video Absolutely Must Have

5 Things Every Promotional Video Absolutely Must Have

Promotional videos are a great way to spread the word about your business, your products, or your services. Digital videos can be distributed over multiple pathways, including social media and direct messages, and can be used as many times you want with zero additional cost. But not all promotional videos are effective. In fact, if they are missing critical elements, they can actually be counter-productive. Here are five things every promotional video has to have in order to be effective a...

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Today’s Video Is Better and More Effective than Ever

Today’s Video Is Better and More Effective than Ever

Some people can remember the days of Super 8 film cameras. Others can recall the video camcorder. Both were clunky, difficult to use, and required a lot of post-production work like film development of complicated video editing machinery. Today, just about anybody can create high definition videos using the built-in cameras on their smartphones or tablets. And there are numerous apps that let you instantly edit and distribute your videos to anywhere in the world by means of the internet. V...

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In the Digital Age, Video Can Help Build Your Business

In the Digital Age, Video Can Help Build Your Business

Students of history may be familiar with the Industrial Revolution of the late 19th Century, an era when great advancements in mechanical technology permanently changed the global economy. You don't have to be a history student to see that we currently live in another great era of change, the Digital Revolution. Advancements in electronics and technology have changed the way people buy and sell products and services of every type. And in today's global economy, the most effective way to co...

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Today More than Ever, Testimonials Are Essential

Today More than Ever, Testimonials Are Essential

The way most people shop for the products and services they want has changed. Today, rather than driving down to the local shopping center or a nearby mall, many shoppers are more inclined to reach for their smartphone or tablet when they need to buy something. The problem with online shopping is that you can't physically pick up and inspect the products you are buying. So you need to depend on other factors when deciding whether or not to make a purchase. And in the age of streaming video...

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