In case you haven't been paying attention, we've been transforming from a print-based society to one that is image-based. When was the last time you bought a newspaper? Now, compare that with the last time you watched a video. Incredible developments in digital technology, data storage, processing speed, and the near-universal reach of the internet have combined to trigger a sea change in the way people absorb and process information. Text is out. Video is in. And if you aren't on the win...

Businesses have to face "make or buy" decisions all the time. Should I make or buy this particular part? Do I need to create an accounting department or should I simply outsource it to a speciality firm? Most businesses today understand the value of video production for promoting their products or services, building their brand, or creating interesting content that attracts new customers online. But few have the resources to devote to an entire video production department. Fortunately,...

When you see food on TV or in a print ad, it always looks enticing and delicious. The vegetables are always crispy and colorful. The meat looks juicy and inviting. And sweets always look absolutely irresistible. This is no accident. It's all thanks to the hard work and experience of professional food stylists. Preparing food for being photographed or filmed is a highly specialized skill. But it's one that is absolutely necessary for people creating marketing materials for restaurants, foo...

Have you ever tuned in to one of the local TV stations during off hours and seen "paid programming"? These are essentially extended commercials that promote a particular product or service for 30 or 60 minutes. Local TV stations often turn to paid programming to fill air time, offering these time slots at a discount so they make at least a little money rather than having to pay for syndicated programming or produce it themselves. This loophole can work to your advantage. Paid Programmi...

Organizing a big event like a birthday party, a convention, or a business conference is a big deal. It takes a lot of time and energy. And then -- poof! -- it happens and it's gone forever. Or is it? What if you could hold on to all that hard work and planning and keep it forever in the form of a professionally produced video? If so, you could use that video for future marketing. Or post it on the company website for everybody to see. Or even use it to show others your skills at planning ...

In order to rein in inflation, the Fed has set interest rates high. As a result, fewer people are buying homes because mortgages cost more. As a result, in today's real estate market, buyers hold more power than sellers. The competition among property owners seeking to sell their homes is fierce. So if there's anything you can do to set your property apart from all the others vying for buyers' attention is worth the effort. Real Estate Videos Even before COVID-19, showcasing propert...

Any video can be made more dramatic with the use of drone photography from Hawaii Video Pro. Real estate marketing, instructional videos, corporate programming, and even social media posts can include spectacular sweeping vistas and bird's eye views thanks to our drone video photography capabilities. Imagine your video intercut with soaring overhead shots that add drama and adventure to any type of video marketing. Best of all, with Hawaii Video Pro it's easy and affordable to include dro...

A professionally produced marketing video for your business can be used in many different applications. It can be broadcast as a commercial on TV, it can be distributed to potential investors via the Internet, it can serve as the backdrop at conventions and trade shows, and much, much more. Your business can get a lot of mileage out of a single well-produced marketing video that features your business and showcases your values. And the more you broadcast, distribute, and stream it, the mo...

Most people don't sell their homes, business, or other real estate very often. If it's been a decade or two since you've had property on the market you may be surprised to learn that the entire realty business has undergone a revolutionary sea change. The traditional methods of marketing properties for sale -- brochures, open houses, in-person tours -- have gone out the window. In its place are professionally produced videos that showcase your home, promote its best selling points, and at...

Today, anybody with a smartphone can create, distribute, and benefit from fast and cheap videos. But do you really want the first time people encounter your company to be a TikTok video or an Instagram Reel? To attract loyal, long-term customers, it's important to project professionalism and trust -- two things that are hard to come by on social media. Rather than posting on platforms built for children and adults with short attention spans, a better investment is professionally produced ...