Video is the marketing tool of choice for businesses in the 21st Century. That's because videos are the most effective form of communication and, thanks to technological advancements, they are easier, cheaper, and faster to distribute than ever before. You can pack more information into videos than you can print or audio advertising. Video allows you to both show and tell about your business's products and services. But you also can create positive feelings, build emotional ...

Couples that are engaged have a lot of decisions to make. They have to plan a huge celebration, put together a comprehensive list of family, friends, and co-workers, and choose everything from music to a menu that will make their wedding day absolutely perfect. So when it comes to choosing whether or not to include a wedding videographer as part of their plans, it's often an afterthought. But it shouldn't be. Including professional video production as part of your wed...

If you are starting a new business or implementing new procedures or policies at an existing one, consider using video to simplify the process of training employees. Video has the benefit of being consistent. Once you craft your message, it is presented exactly the same way to everybody within your organization without any variations, misinterpretations, or exceptions. Hawaii Video Pro -- Training Day Communicating with employees consistently is important for any successful company...

We are living in an era in which the way we communicate with one another has changed. The printed word is the past. Things like newspapers, magazines, and even written letters or postcards simply don't play the same role as they did even a decade ago. Visual media such as streaming video is the future. So businesses, institutions, and even individuals that want to interact with other people today need to become proficient with using video to make those connections. ...

Do you have a unique talent or ability? Is there something that you can do that few other people can do as well as you? Having talent makes you special. But it also can make you marketable. Other people will pay to learn from you, to watch you do what you do best, or to simply enjoy your talents. For generations, performers, entertainers, and other skilled people have been profiting from their abilities. But the best way to showcase your abilities today is to create professionally pr...

When somebody looks you in the eye and tells you that they strongly believe in something, it is powerful. Face-to-face personal testimonials are one of the most effective ways to create trust, build loyalty, and attract new long-term customers or clients for your business. Word of mouth has always been the best advertising. In today's digital age, getting this kind of personalized testimonials from your existing customers and distributing them to prospective ones is easy tha...

Training is one of the most important parts of running any type of business. Unfortunately, it's also one of the most time-consuming and costly. New employees need to know what they are doing. Existing employees need refreshers on how to perform essential tasks the right way. And everybody from the CEO to the newest line-level worker needs to be constantly reminded about the importance of customer service. Without continual training, just about any enterprise will fail. But the problem is ...

For years, we've been telling you about all the great services Hawaii Video Pro has to offer businesses, institutions, and individuals. These include wedding video services, television commercial production, and even instructional and training videos. Today, however, we are going to turn it over to the people who know our business best: Our customers. In all the time we have been producing professional, effective videos for people throughout Hawaii and beyond, we've accumulated a lot of ravin...

You are watching TV at home and there's a commercial break during which two ads play. The first is a sleek, professionally made commercial that features attractive actors, effective background music, and a quick yet clear and comprehensible storyline. The second is a cheaply made production that was obviously shot on a smartphone camera with shoddy sound, poor lighting, and a barely understandable message. Which product would you buy? For most people, the answer is obvious. The way busi...

Training new employees, orientating new students, providing instructions to new applicants. All of these are repetitive tasks that can take a lot of time and energy if done individually. Depending on its scale, repetitive tasks can consume hundreds of man-hours, which can result in a huge labor investment for relatively simple tasks. Businesses, organizations, schools, and other entities often have to spend huge money simply to inform, instruct, or train people on basic, straightforward infor...