Gordon Moore knew a thing or two about video. Or at least he understood why video would be so important to small businesses.

Moore was one of the founders of Intel. But he also is the originator of “Moore’s Law”, which essentially says that every two years the standard data capacity of the typical device would essentially double.

In other words, as time goes on the amount of data that things like smartphones, tablets, and other devices would increase not incrementally, but exponentially.

That was a pretty amazing prediction. Especially when you consider that Moore first made this observation in 1965!

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So what does Moore’s Law have to do with your business website? As it turns out, everything.

You see, just a few years ago if you wanted to include video on the web pages you created to promote your business or product, it would take up a lot of data storage.

That meant that when visitors to your web page clicked on your videos, depending on the data capacity of the device they were using the video might be jumpy, it might freeze up, or more likely it wouldn’t play at all.

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Thanks to Moore’s Law, however, the data capacity of devices has improved exponentially. Today, many experts believe that data capacity doubles not every two years, but in as little as every 12 hours.

You probably noticed Moore’s Law in action yourself the last time a video played on a website you landed on. Not only was the video not jumpy or prone to freezing, but it probably was also in 4K clarity.

Thanks to improvements in data capacity, including video on your website is no longer the risk it once was. Today, you can include multiple HD videos on your websites in order to entertain, inform, and engage your customers more effectively than ever before.