The Value of Video

The Value of Video

In case you haven't been paying attention, we've been transforming from a print-based society to one that is image-based. When was the last time you bought a newspaper? Now, compare that with the last time you watched a video. Incredible developments in digital technology, data storage, processing speed, and the near-universal reach of the internet have combined to trigger a sea change in the way people absorb and process information. Text is out. Video is in. And if you aren't on the win...

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Outsource Your Video Production

Outsource Your Video Production

Businesses have to face "make or buy" decisions all the time. Should I make or buy this particular part? Do I need to create an accounting department or should I simply outsource it to a speciality firm? Most businesses today understand the value of video production for promoting their products or services, building their brand, or creating interesting content that attracts new customers online. But few have the resources to devote to an entire video production department. Fortunately,...

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