What if you could make one video and then use it for years to recruit new customers, new employees, or even new students to your school or university? Recruitment videos are a genre of marketing that can pay huge dividends over the long run. The digitization of video allows the recruitment video you produce today to be viewed on any device from anywhere in the world as many times as you like with zero additional cost to you. That means recruitment videos are one of the best long-term inve...

A lot of realtors use video tours to market the properties they are promoting. But in Hawaii, nearly every property can be viewed online. Why? The answer should be obvious. In Hawaii, properties are just as likely to be purchased by buyers from the mainland as they are from local residents. This is one of the unique features of being a tropical paradise that is more than 3,600 miles from the continental US. People Love Hawaii It's nearly universal: People who visit Hawaii want to live h...