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Video Becoming the Leading Marketing Strategy

Video Becoming the Leading Marketing Strategy

As print media becomes less and less popular, video marketing is now the go-to choice for successful business owners. Video marketing includes things like posting videos on social media, sending videos directly to customers or prospects via text or email, or even creating professional commercials for online or over the air broadcast. Why Video Is Better Print marketing like newspaper or magazine advertising is less effective than video partly because fewer and fewer people are reading t...

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Video Builds Confidence and Trust

Video Builds Confidence and Trust

Being a recognized expert in your field can help build trust and confidence in your business. And the best way to do that today is to create and distribute informative and entertaining videos. People are watching videos more frequently today than ever before. Apps and websites like YouTube, TikTok, and Vimeo attracting billions of visitors per day. And their algorithms allow viewers to instantly discover the specific types of videos they are seeking. Become an Expert ...

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Video Marketing Critical for Hawaii Real Estate

Video Marketing Critical for Hawaii Real Estate

On the mainland, realtors can plunk a "For Sale" sign in front of a house, post a photo in a real estate magazine, and spread the word to active house seekers and a home will usually sell fairly quickly. In Hawaii -- which is 2,000 miles away from the majority of potential buyers -- video marketing of properties is the better way to go. The Honesty of Video Everybody knows that a photo of a house or property can't ever truly do it justice. Neither does a list o...

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Market Real Estate on Video

Market Real Estate on Video

Even in the best of times, driving around looking at real estate is inconvenient, time-consuming, and just plain exhausting. If you are looking for a new home or a site for your business, it can take weeks or even months of touring different locations before you find the perfect one for you. But video simplifies the process of looking for real estate. Why travel all over the region touring homes or businesses when you can simply see dozens of properties a day right from the ...

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Great Web Design More Critical than Ever

Great Web Design More Critical than Ever

Since the coronavirus crisis began, people have been relying even more on the Internet than ever before. Because many people are stuck at home, their web connection has become their virtual lifeline to the outside world. The effects of this are expected to be felt long after the crisis has passed. As people discover the ease and convenience of going online to buy the products and services they want and need, it's going to be hard for them to go back to the old way of doing things. Tha...

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Simplify Employee Training

Simplify Employee Training

If you have ever had to train a number of employees to perform a specific task, you already know how challenging it can be to do it in person. Not only is live training time-consuming, but it also can be neverending. As soon as you get people trained to do the task the way you want it done, either the task changes or there is a whole new group of people who need training. And the coronavirus crisis adds a whole new wrinkle to in-person training. Until the danger has p...

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Viral Marketing Revolves around Video

Viral Marketing Revolves around Video

In a little less than a decade, social media and streaming video have taken over as the primary means for businesses to reach customers. As more TV viewers "cut the cord" and switch to streaming services, online marketing is only going to become more critical for business survival. Both social media and streaming content rely on high-quality video. That's because the devices people use to scroll through their social media and watch online content are becoming increasingly hi...

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Dangers of DIY Drone Photography

Dangers of DIY Drone Photography

Drones have allowed anybody to create stunning, panoramic overhead photography. Just strap a camera or smartphone to a commercially purchased drone and set your sights on the stratosphere. But there are dangers involved with drone photography. If you don't know what you are doing or are careless, it can even lead to civil suits and criminal prosecution. The use of drones is a developing technology. So when it comes to drone photography or video for your business, scho...

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Commercial Advertising

Commercial Advertising

Traditional television commercials are quickly becoming a thing of the past. Sure, the recent Super Bowl features dozens of new creative, entertaining commercials. And those ads will continue to be featured between your favorite broadcast TV programs and during act breaks. But they also will be used in a multitude of other places -- including on your laptop, tablet, and smartphone. Cheaper, Faster, Better Advertisers go where the people are. And fewer an...

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Be the Face of Your Business

Be the Face of Your Business

You worked hard to build your business. You have invested your time, your effort, and your money. So shouldn't you benefit by being the face of your business? Starring in commercials that promote your business lets you be the recognizable personality associated with the enterprise you build with your own blood, sweat, and tears. You owe it to your customers and yourself to be the person in the spotlight when it comes to promoting your business. Market Your Personality...

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