If you use social media to promote your business, club, or brand and you aren’t including video, you are almost certainly not getting as much traction as you could.

Video and social media are made for each other. Why? Because the easiest way to go “viral” with your Facebook, Twitter, and other social media campaigns is to provide people with content they will eagerly want to share with their social network.

Social Media – Give Them What They Want

People are much more likely to share video than any other type of c0ntent — especially if the video is entertaining, informative, or funny. More than written content, images, infographics or other content types, video also is the medium that people are more likely to take the time to interact with.

Most people today, especially younger people, are more accustomed to watching videos than they are reading content or looking at photos. Video is immediate, engaging, and powerful. So it needs to be an integral part of any social media campaign you launch.

Social Media – Creating Effective Videos

Today you can create videos using the cameras on practically any device, including smartphones, tablets, and laptops. But if you post amateurish, haphazard videos that don’t connect with people, you could be doing more harm to your brand or business than good.

Hawaii Video Pro specializes in working with local individuals, schools, and businesses to create professional, highly effective videos that can enhance social media campaigns on Facebook, Twitter, and other social media sites.

If you want to make a genuine connection with your intended audience, then you need to include video as part of any social media strategy. Your competitors are almost certainly already doing it. In today’s mobile business environment, you really can’t afford not to use videos as part of your marketing.