As print media becomes less and less popular, video marketing is now the go-to choice for successful business owners.

Video marketing includes things like posting videos on social media, sending videos directly to customers or prospects via text or email, or even creating professional commercials for online or over the air broadcast.

Why Video Is Better

Print marketing like newspaper or magazine advertising is less effective than video partly because fewer and fewer people are reading these days. An increasing number of people are turning to the Internet for information and entertainment.

Recent studies show that websites like YouTube, Facebook, Twitter, and Instagram are quickly becoming the primary way people get information. So posting videos about your business or organization is the most effective way to reach people when they are actively seeking out the kinds of products or services you offer.

When you create professional, appealing videos, you can use them wherever you want and as many times as you choose. A single video can be viewed millions of times on a variety of platforms with no additional production costs to your business while spreading your message globally to attract new customers.

Connect Directly

Thanks to search engine optimization, you can use video marketing to connect directly with people in your area who are most likely to use your products or services. Video marketing lets you zoom in on the precise markets and demographics you want.

Even more than print media, video lets you entertain as you educate about the benefits of your offerings. Young people love video and even older customers are drawn to the benefits of video marketing when searching for products and services online.

Most importantly, video marketing is only going to become more prevalent as the influence and scope of social interaction move increasingly online.

If you want to capture focused customers who are ready to buy, today’s best option for small businesses and organizations is video marketing.