The traditional model for real estate marketing — posting a “For Sale” sign out front, hosting open houses, leading potential buyers on tours of properties — isn’t all that practical right now. Even before the coronavirus crisis, realtors were moving away from in-person interactions with buyers and relying increasingly on video marketing for real estate.

But now video real estate marketing isn’t just an option for realtors and property owners. It’s absolutely essential.

Times Have Changed

Potential homebuyers aren’t jumping into their cars and touring multiple properties on a weekend afternoon anymore. Due to COVID-19, many people don’t want to leave their homes when searching for potential new places to live.

That’s why video marketing has jumped from being one of many real estate marketing options to the primary way most people are looking at properties today.

While buyers still want to tour a home, condo, or other property in person before making a final decision, they typically don’t want to physically walk through numerous prospect properties for fear of being exposed to the virus. But video marketing allows buyers to see as many properties as they want right in the comfort and security of their home.

Lasting Effects

Even after the current global health crisis has passed, video marketing for real estate will continue to play a central role in the buying and selling of properties. Not only is it safer, but it’s also more efficient, faster, and even cost-effective for buyers and sellers alike.

If you aren’t already featuring your property on high-quality, professionally produced video, you are missing out on the fastest-growing, most successful marketing platform for real estate right now.

Hawaii Video Pro can help you create an effective, informative, and cost-effective real estate marketing video for your property so you can reach more potential buyers and sell your property faster and for the best price.