You may have seen the new ad for the latest smartphone from Apple. It’s the one that features the “cinematic” setting for its camera. The TV commercial would have you believe that with the push of a button, you can use your phone to make movies that are comparable to some of Hollywood’s biggest blockbusters.

While it’s true that the latest iPhone has a great camera and even more astonishing filters, including the “cinematic” setting, it’s a stretch to say that you will now be able to use your phone to be the next Cecil B. DeMille.

Experience vs Technology

Videos that look professional are typically made by professionals. In other words, people who know what they are doing because they have been making sleek, effective videos with great production design, lighting, editing, and other essential features for years, if not decades. People like Hawaii Video Pro.

Making videos for your family and friends is fun and exciting. But when you are making videos you intend to distribute to the public — for marketing your brand, promoting your products and/or services, or even offering instructions to your employees on a particular job standard — it needs to look professional, not amateurish. The stakes are simply too high to leave it up to an inexperienced video producer using a smartphone.

Hawaii Video Pro

Apple and other smartphone companies want you to believe you can make sleek, professional videos using your phone because they sell phones. The reality is that when your business or organization is on the line, you can’t afford to take chances with amateur video production.

While smartphone camera technology may have advanced leaps and bounds in just the past few years, tech is no substitute for technology. When your enterprise is at stake, you can rely on the professionals at Hawaii Video Pro.