Do you have an idea for a great movie or television show? Is it a fully fleshed-out concept with characters, a story arc, appealing themes, and a clear and direct message? Maybe you even have ideas for the poster art already? If so, Hollywood wants to hear your pitch. Today, anybody can get a movie made – as long as it’s a sure-fire winner that is guaranteed to attract audiences to the theater and make money for the studio that produces it. But to get your idea heard in the first plac...

There’s more to making an effective video than simply pointing a camera at something. Anybody with a smartphone can do that. Genuinely effective videos clearly express a message. They provoke an emotional response. And they achieve the objective of the person creating them. Compare the best episode of your favorite TV show to jumpy, confusing Instagram post and you can begin to see the difference. There’s more to making great videos than just recording them. It requires thoughtfuln...