Businesses large and small are beginning to understand something consumers have known for years: Videos offer one of the most powerful ways to create enduring messages.

Given the near-universality of smartphones and tablets today, practically everybody has instant, immediate access to high-definition videos that they can watch and enjoy anywhere. So if your business isn’t using video right now to interact with your existing and prospective customers, you can be assured that your competitors are!

Two Types of Corporate Videos

One of the biggest benefits of creating videos related to your business is that they can be used over and over again in multiple different places and platforms. Create a single video and you can use it to connect with thousands — or even millions — of customers on multiple formats.

One of the most popular types of business videos today is the corporate video This is a professionally produced video that introduces your company, its product and services, and your brand. Think of it as a commercial for your overall image, rather than a promotion of specific products or services.

A similar type of corporate video widely used today is the business introduction video. This is your opportunity speak directly to new customers, sort of like an online cold call but without the challenges or rejection risks.

 Testimonials and Training

Another way to connect with customers is to use your existing customers to do your selling for you in the form of testimonial videos. Fast, simple, and effective, testimonial videos are highly effective at connecting with new customers.

A fourth type of corporate video is for your internal customers: Your employees. Training videos can be used to set the standards you want without having to personally repeat training over and over again.

At Hawaii Video Pro, we specialize in creating these four types of corporate videos, as well as many others. Contact us today to learn more about how we can help you connect more effectively with your customers through video.