We are living in an era in which the way we communicate with one another has changed.
The printed word is the past. Things like newspapers, magazines, and even written letters or postcards simply don’t play the same role as they did even a decade ago.
Visual media such as streaming video is the future. So businesses, institutions, and even individuals that want to interact with other people today need to become proficient with using video to make those connections.
Show, Don’t Tell
Video offers distinct advantages over writing. For one thing, it’s visual. People can look at your video and instantly absorb your message.
For another, video is immediate. Your target audience doesn’t have to read all the way to the end of your script to get your message. They can see it with their own eyes.
So your approach to communicating needs to change. Rather than tell a story with words, video lets you use pictures to get your message across.
Another thing video lets you do is be unique. Videos that promote your business, your products, your services, or even yourself can be visually distinctive and engaging — as long as they are made by somebody who knows what they are doing.
But videos can also do more harm than good, especially if the project an image that is less than flattering. Trying to produce a video by yourself using your phone or amateur equipment is not going to promote the message you want viewers to absorb.
To successfully engage people in today’s market, you need high-quality videos created by skilled, experienced professionals. In Hawaii, that means Hawaii Video Pro.
We have created effective, engaging videos for local businesses, schools, groups, and individuals. And we have the experience and creativity you can rely on to set yourself apart in today’s online environment of streaming video.