In just a very short few years, the video industry has completely changed. The technology that exists on the typical smartphone can often outperform the most high-tech video cameras build just a decade ago.
And the industry continues to evolve. Apple’s latest iPhone 11 Pro has three high-quality cameras that allow users to make high-resolution video anywhere and at any time. Notably, pop singer Selena Gomez recently released a music video for her new hit song “Lose You to Love Me” that was shot entirely on a new iPhone.
So with all this technology at people’s fingertips, is there still even a need for professional videographers? The answer is an unqualified “Yes!”
Experience and Quality
Just because people have high-tech cameras on their phones doesn’t mean they know how to use them. Think of it this way: If somebody hands you a Fender Stratocaster electric guitar, are you inherently going to be able to play it as well as Jimi Hendrix? Obviously not.
The same holds true with video. High-quality video has more to do with the person behind the camera than with the camera itself. The knowledge, experience, talent, and skill of the videographer are what make the difference between an average video and an amazing one.
And if you are documenting something as important as your wedding, your business, or your educational institution, you can’t afford to put an average video out into the world.
Too many people make the mistake of choosing the “Do It Yourself” video over a professional videographer. They usually realize quickly that they have wasted their time and money.
A professional videographer has the tools, experience, and talent to create incredible videos that genuinely connect with the intended audience to get the results you want.