Right now, we are in a global transformation similar to the Industrial Revolution of the late 19th Century. But instead of agriculture and hand-crafted items being replaced with machines and factories, traditional advertising such as print media and marketing outlets like newspapers, magazines, and even broadcast television are being replaced by social media and streaming video platforms.
The evidence has been building for years. Newspaper circulation is falling every year. In fact, between 2004 and 2014, 126 daily newspapers went out of business entirely.
Not only are businesses finding fewer traditional marketing outlets to advertise — newspapers, radio, and local TV stations — but an increasing number of these outlets are not even there anymore.
The Streaming Migration
That doesn’t mean businesses have stopped advertising and marketing their products and services. Instead, they have simply aimed their marketing budgets to platforms that not only still exist, but are growing exponentially in terms of the number of people who use them. Namely, streaming video platforms like YouTube, Facebook, Instagram, and Twitter, among many others.
To connect with customers today, your business needs more than just great products, top-quality services, or an appealing brand. Success also depends on high-quality, professionally produced videos that are streaming-ready and can be uploaded to a variety of platforms instantaneously.
Your competitors are already using video to get their products and services in front of customers. The longer you delay, the bigger the gap between their business and yours.
Grab the Future
Don’t be like the farmers, traditional craftsmen, and others who got left behind when the Industrial Revolution transformed the global business culture. Today’s Information Age Revolution offers you the rare opportunity to put your business at the head of the pack with top-quality, professional videos that promote your products, services, and brand.
Hawaii Video Pro is the locally-owned video production house that can take your business into the 21st Century. Call today to learn how to get started.