Most people don't sell their homes, business, or other real estate very often. If it's been a decade or two since you've had property on the market you may be surprised to learn that the entire realty business has undergone a revolutionary sea change. The traditional methods of marketing properties for sale -- brochures, open houses, in-person tours -- have gone out the window. In its place are professionally produced videos that showcase your home, promote its best selling points, and at...

Today, anybody with a smartphone can create, distribute, and benefit from fast and cheap videos. But do you really want the first time people encounter your company to be a TikTok video or an Instagram Reel? To attract loyal, long-term customers, it's important to project professionalism and trust -- two things that are hard to come by on social media. Rather than posting on platforms built for children and adults with short attention spans, a better investment is professionally produced ...