If you are organizing a special event -- such as a running race, a business conference, an investor's meeting, or even just a social event like a charity ball -- documenting the occasion with professionally produced video offers many benefits. Capturing your event on video allows you to review it later, looking for ways to make it better next time. You also can share your video on social media to make new connections with old customers and effective connections with new ones. Video Pow...

In today's digital-centric marketing environment, video isn't just the best way to promote your business's products and services. It's practically the only way. People marketing consumption habits have changed in just the last few years. Before COVID, most people might subscribe to their local newspaper. Or get a few magazines in the mail. Or even actually look at the direct mail advertisements that landed in their mailbox. But today, most people just watch video. And why not? It's fas...

It's simple: If you are a realtor today and you don't provide videos of the properties you represent, you are at a distinct disadvantage. Especially in Hawaii. Today's buyers demand video. The days of leading prospective buyers on day-long tours of properties are over. Instead, successful realtors offer a myriad of videos that buyers can peruse at their leisure. And most will only visit those properties they are serious about buying. Video Property Tours In Hawaii, where buyers may live...

Many creators today are discovering the benefits of launching their own YouTube channel. Owned by Google, YouTube is among the world's most popular streaming apps, attracting billions of visitors every day, all of whom are hungry for great content that educates, informs, and entertains. The most popular YouTube creators not only have millions of fans, they also can earn a significant living -- not to mention gaining celebrity status. It's one of the fastest paths to fame and fortune that ...

Do you own a restaurant or catering business? Are you a professional chef looking to showcase your culinary skills? Or maybe you're a home cook who would simply like to document your kitchen creations for future generations? Whatever your motivation, Hawaii Video Pro can capture your creativity on digital video for all the world to see. We are one of the leading food video production houses on the Hawaiian Islands. And we have worked with some of the biggest resorts and restaurants, as we...

About 15 years ago, a sea change happened in video and film production and most people didn't even notice. Since the beginning of the recorded entertainment, productions shot onto film that had to be physically developed, edited, and transported from place to place. Today, nearly all TV, movies, and commercial media are created using digital video. Not only it faster and cheaper to produce but -- unlike film, which eventually will diminish in quality and ultimately deteriorate -- digital ...

In case you haven't been paying attention, we've been transforming from a print-based society to one that is image-based. When was the last time you bought a newspaper? Now, compare that with the last time you watched a video. Incredible developments in digital technology, data storage, processing speed, and the near-universal reach of the internet have combined to trigger a sea change in the way people absorb and process information. Text is out. Video is in. And if you aren't on the win...

Businesses have to face "make or buy" decisions all the time. Should I make or buy this particular part? Do I need to create an accounting department or should I simply outsource it to a speciality firm? Most businesses today understand the value of video production for promoting their products or services, building their brand, or creating interesting content that attracts new customers online. But few have the resources to devote to an entire video production department. Fortunately,...

When you see food on TV or in a print ad, it always looks enticing and delicious. The vegetables are always crispy and colorful. The meat looks juicy and inviting. And sweets always look absolutely irresistible. This is no accident. It's all thanks to the hard work and experience of professional food stylists. Preparing food for being photographed or filmed is a highly specialized skill. But it's one that is absolutely necessary for people creating marketing materials for restaurants, foo...

Have you ever tuned in to one of the local TV stations during off hours and seen "paid programming"? These are essentially extended commercials that promote a particular product or service for 30 or 60 minutes. Local TV stations often turn to paid programming to fill air time, offering these time slots at a discount so they make at least a little money rather than having to pay for syndicated programming or produce it themselves. This loophole can work to your advantage. Paid Programmi...