Company leadership develops specific performance standards. They could be something like a way to greet new customers, explain product benefits, or even ring up a sale. Managers are then charged with explaining these standards to line-level employees.
So managers review the standards with employees. Then they do it again. And again. And again.
Repetition is one of the hardest parts of any job but especially for managers working with existing employees, training new employees, or reviewing standards with those employees who didn’t get it the first time, or the second. Or third.
But codifying performance standards on video makes it easier to not only train employees but remind them of their job standards when they fail to meet them. Rather than taking time out of their day to retrain employees on the same job standards over and over again, workers can simply be required to watch a video that explains exactly what is expected of them.
Plus, the video works just as well in training new employees as it does correcting existing ones. And it can present the same information exactly the same way every time so there are no variations or confusion. It also frees up managers to spend more time working on more important aspects of their job than continual retraining, such as dealing with customers or recognizing and rewarding top-quality workers.
Fast, Easy, and Affordable
Video is a quick and easy way to streamline employee training. And you only have to pay for the video production once but you can use it as many times as you want for as long as you like. Providing the standard stays the same, the same video can be used for years or even decades to come.
Plus, today videos can be uploaded to the internet where they can be viewed by anybody anywhere, even remotely on smartphones from home.