Video has become one of the most popular ways to market businesses online … and for good reason.
Thanks to advancements in streaming technology and the almost near-universal impact of smartphones and other mobile devices, people are watching videos more today than ever before in history.
According to Cisco, websites that feature videos account for more than 79% of all internet traffic.
Video Production Hawaii — Attracting Your Target Audience
And that’s not all. According to Forbes, 75% of executives say they watch work-related videos at least once per week. And 65% say they actually click through to visit the marketer’s website after watching.
Adding videos to your website can increase the chance of landing on the front page of Google searches for your business’s keywords by more than 50 times, according to Forrester.
And adding video to your Facebook, Twitter, and other social media accounts can increase the chances of prospective customers interacting with your sharing it with their social media contacts by up to ten times, according to the Content Marketing Institute.
Video Production Hawaii — Video Growing Exponentially
There is evidence that supports the idea that businesses are just in the infancy of video’s marketing influence. For example, between April 2015 and November 2015 alone, the average number of videos viewed on Facebook doubled from 4 billion to 8 billion … and that was in just seven months.
And according to Adobe, 51.9% of professional marketers agree that video is the content type with the best return on investment above everything else.
So if you aren’t currently using video to market your products, business, or brand, you may be missing out on the hottest medium ever to hit the global marketplace.
Contact the video professionals at Hawaii Video Pro today to learn more about how you can begin to tap into the fast-growing, highly effective world of online video marketing.