If you have ever had to train a number of employees to perform a specific task, you already know how challenging it can be to do it in person. Not only is live training time-consuming, but it also can be neverending. As soon as you get people trained to do the task the way you want it done, either the task changes or there is a whole new group of people who need training. And the coronavirus crisis adds a whole new wrinkle to in-person training. Until the danger has p...

In a little less than a decade, social media and streaming video have taken over as the primary means for businesses to reach customers. As more TV viewers "cut the cord" and switch to streaming services, online marketing is only going to become more critical for business survival. Both social media and streaming content rely on high-quality video. That's because the devices people use to scroll through their social media and watch online content are becoming increasingly hi...

Drones have allowed anybody to create stunning, panoramic overhead photography. Just strap a camera or smartphone to a commercially purchased drone and set your sights on the stratosphere. But there are dangers involved with drone photography. If you don't know what you are doing or are careless, it can even lead to civil suits and criminal prosecution. The use of drones is a developing technology. So when it comes to drone photography or video for your business, scho...

Traditional television commercials are quickly becoming a thing of the past. Sure, the recent Super Bowl features dozens of new creative, entertaining commercials. And those ads will continue to be featured between your favorite broadcast TV programs and during act breaks. But they also will be used in a multitude of other places -- including on your laptop, tablet, and smartphone. Cheaper, Faster, Better Advertisers go where the people are. And fewer an...

You worked hard to build your business. You have invested your time, your effort, and your money. So shouldn't you benefit by being the face of your business? Starring in commercials that promote your business lets you be the recognizable personality associated with the enterprise you build with your own blood, sweat, and tears. You owe it to your customers and yourself to be the person in the spotlight when it comes to promoting your business. Market Your Personality...

Aerial photography has always been impressive. In feature films, television shows, and even commercial advertisements, taking a bird's eye view adds drama and spectacle to any production. With recent advances in drone technology, drone photography is offering new uses to a variety of industries besides entertainment and marketing. It can be used to observe and improve agriculture, stream video from the hard to reach interior spaces for mapping, and even offer surveillance wi...

Nonprofits are in a tough spot. They need funding to thrive and survive yet by definition they are prohibited from making a profit from the products or services they provide. And without profits, it's hard to create the kind of professionally produced marketing campaigns nonprofits need to make genuine connections with clients, customers, and donors. The solution: Affordable yet highly effective video messages that make immediate, genuine connections that result in ac...

People today have less time than ever. Business commitments are more urgent, family responsibilities are bigger than ever, and the list of social obligations keeps growing longer and longer. So the amount of extra time people have for things like looking for a new home is getting smaller. That's where the benefits of digital technology -- specifically, streamable real estate videos -- are becoming the tool of choice amount people selling and buying homes. Phone-Based ...

Training new employees, volunteers, or franchisees is one of the most important ways to maintain standards, create protocols, and ensure customer satisfaction even when owners aren't always there to supervise interactions. Yet training is one of the most cumbersome and unpleasant tasks facing any business owners. Not only does it take up precious time and energy, but once it's completed successfully it has to be performed all over again for the next round of newcomers. Talk ...

In just a very short few years, the video industry has completely changed. The technology that exists on the typical smartphone can often outperform the most high-tech video cameras build just a decade ago. And the industry continues to evolve. Apple's latest iPhone 11 Pro has three high-quality cameras that allow users to make high-resolution video anywhere and at any time. Notably, pop singer Selena Gomez recently released a music video for her new hit song "Lose You to Lo...