Being a recognized expert in your field can help build trust and confidence in your business. And the best way to do that today is to create and distribute informative and entertaining videos. People are watching videos more frequently today than ever before. Apps and websites like YouTube, TikTok, and Vimeo attracting billions of visitors per day. And their algorithms allow viewers to instantly discover the specific types of videos they are seeking. Become an Expert ...

On the mainland, realtors can plunk a "For Sale" sign in front of a house, post a photo in a real estate magazine, and spread the word to active house seekers and a home will usually sell fairly quickly. In Hawaii -- which is 2,000 miles away from the majority of potential buyers -- video marketing of properties is the better way to go. The Honesty of Video Everybody knows that a photo of a house or property can't ever truly do it justice. Neither does a list o...

Even in the best of times, driving around looking at real estate is inconvenient, time-consuming, and just plain exhausting. If you are looking for a new home or a site for your business, it can take weeks or even months of touring different locations before you find the perfect one for you. But video simplifies the process of looking for real estate. Why travel all over the region touring homes or businesses when you can simply see dozens of properties a day right from the ...

Since the coronavirus crisis began, people have been relying even more on the Internet than ever before. Because many people are stuck at home, their web connection has become their virtual lifeline to the outside world. The effects of this are expected to be felt long after the crisis has passed. As people discover the ease and convenience of going online to buy the products and services they want and need, it's going to be hard for them to go back to the old way of doing things. Tha...

If you have ever had to train a number of employees to perform a specific task, you already know how challenging it can be to do it in person. Not only is live training time-consuming, but it also can be neverending. As soon as you get people trained to do the task the way you want it done, either the task changes or there is a whole new group of people who need training. And the coronavirus crisis adds a whole new wrinkle to in-person training. Until the danger has p...

In a little less than a decade, social media and streaming video have taken over as the primary means for businesses to reach customers. As more TV viewers "cut the cord" and switch to streaming services, online marketing is only going to become more critical for business survival. Both social media and streaming content rely on high-quality video. That's because the devices people use to scroll through their social media and watch online content are becoming increasingly hi...

Drones have allowed anybody to create stunning, panoramic overhead photography. Just strap a camera or smartphone to a commercially purchased drone and set your sights on the stratosphere. But there are dangers involved with drone photography. If you don't know what you are doing or are careless, it can even lead to civil suits and criminal prosecution. The use of drones is a developing technology. So when it comes to drone photography or video for your business, scho...

Traditional television commercials are quickly becoming a thing of the past. Sure, the recent Super Bowl features dozens of new creative, entertaining commercials. And those ads will continue to be featured between your favorite broadcast TV programs and during act breaks. But they also will be used in a multitude of other places -- including on your laptop, tablet, and smartphone. Cheaper, Faster, Better Advertisers go where the people are. And fewer an...

You worked hard to build your business. You have invested your time, your effort, and your money. So shouldn't you benefit by being the face of your business? Starring in commercials that promote your business lets you be the recognizable personality associated with the enterprise you build with your own blood, sweat, and tears. You owe it to your customers and yourself to be the person in the spotlight when it comes to promoting your business. Market Your Personality...

Aerial photography has always been impressive. In feature films, television shows, and even commercial advertisements, taking a bird's eye view adds drama and spectacle to any production. With recent advances in drone technology, drone photography is offering new uses to a variety of industries besides entertainment and marketing. It can be used to observe and improve agriculture, stream video from the hard to reach interior spaces for mapping, and even offer surveillance wi...