One of the biggest challenges businesses face today is streamlining training. Showing a worker how to perform a specific task isn't necessarily all that complicated or time-consuming. But when you have to demonstrate that same task to dozens -- or even hundreds -- of new employees, it can overwhelm your new hire trainers. Multiply that by retraining, high turnover, and new procedures and you can see how that single task can take up a huge amount of time and effort, distracting you from other ...

A picture says a thousand words. But a professionally produced video can create emotional attachments with clients, donors, and the public at large for non-profit organizations. There is a lot of competition for people's attention among non-profit organizations. So those that do the best job of making genuine connections with people are going to get the most notice. The fastest, most effective, and most rewarding way to connect with people today is with professionally produced videos. Vide...

Professionally produced videos are more popular than ever before. They are used for everything from advertising products and services to building brands and reputation. People today are more accustomed to watching videos than reading newspapers, magazines, or books. Because they can access videos anywhere using their electronic devices such as smartphones, tablets, or TVs, videos are just and convenient -- if not more convenient -- than these old-fashioned, paper-based platforms. But now a...

The traditional model for real estate marketing -- posting a "For Sale" sign out front, hosting open houses, leading potential buyers on tours of properties -- isn't all that practical right now. Even before the coronavirus crisis, realtors were moving away from in-person interactions with buyers and relying increasingly on video marketing for real estate. But now video real estate marketing isn't just an option for realtors and property owners. It's absolutely essential. Times Have Change...

It's easy to forget that we live in paradise. Sometimes we take for granted the ideal weather, the wide variety of topography, and the rich cultural history of the Hawaiian Islands. But Hollywood studios and TV networks don't. No wonder Hawaii hosts so many television and film productions, including ABC-TV's "Lost", CBS-TV's "Hawaii Five-O", and countless hit blockbuster movies. Benefits of Filming in Hawaii Hawaii is attractive for video production for many reasons. The first is its re...

As print media becomes less and less popular, video marketing is now the go-to choice for successful business owners. Video marketing includes things like posting videos on social media, sending videos directly to customers or prospects via text or email, or even creating professional commercials for online or over the air broadcast. Why Video Is Better Print marketing like newspaper or magazine advertising is less effective than video partly because fewer and fewer people are reading t...

Being a recognized expert in your field can help build trust and confidence in your business. And the best way to do that today is to create and distribute informative and entertaining videos. People are watching videos more frequently today than ever before. Apps and websites like YouTube, TikTok, and Vimeo attracting billions of visitors per day. And their algorithms allow viewers to instantly discover the specific types of videos they are seeking. Become an Expert ...

On the mainland, realtors can plunk a "For Sale" sign in front of a house, post a photo in a real estate magazine, and spread the word to active house seekers and a home will usually sell fairly quickly. In Hawaii -- which is 2,000 miles away from the majority of potential buyers -- video marketing of properties is the better way to go. The Honesty of Video Everybody knows that a photo of a house or property can't ever truly do it justice. Neither does a list o...

Even in the best of times, driving around looking at real estate is inconvenient, time-consuming, and just plain exhausting. If you are looking for a new home or a site for your business, it can take weeks or even months of touring different locations before you find the perfect one for you. But video simplifies the process of looking for real estate. Why travel all over the region touring homes or businesses when you can simply see dozens of properties a day right from the ...

Since the coronavirus crisis began, people have been relying even more on the Internet than ever before. Because many people are stuck at home, their web connection has become their virtual lifeline to the outside world. The effects of this are expected to be felt long after the crisis has passed. As people discover the ease and convenience of going online to buy the products and services they want and need, it's going to be hard for them to go back to the old way of doing things. Tha...