Too many couples today opt out of hiring a videographer for their wedding because they are either looking to lower their budget or they think that they can get the same results from smartphone videos taken by their family and friends. But what they don't realize is that professionally-produced wedding videos are designed to be watched years or even decades in the future. Are you really going to show your grandchildren the jerky, amateur cell phone video made by your drunken uncle? Plus...

If you are an actor, singer, dancer, or any other type of entertainer, to get professional jobs you need to audition. But when you live in Hawaii, getting to the places where most auditions are held -- namely, New York City and Hollywood -- can be prohibitively expensive. So what's the most cost-effective way to show off your talents to the hiring managers who matter in show business? Video "reels" are compilations of your best work that can be sent digitally anywhere. They chronicle what...

Drone video photography has only been around for a couple of years. But already it has become an essential element of successful real estate marketing. It's gotten to the point where if you are selling a home and you don't include aerial views of the property on the home's web page, buyers are likely to skip right past it to the next home. Serving Hawaii Realtors The demand for drone video photography among realtors in Hawaii is high right now. That's because every realtor understands t...

For the past 18 months or so, practically nothing has been going on. The coronavirus lockdown has caused the cancellation or postponement of countless graduation ceremonies, weddings, marketing events, and other occasions that utilize video production. But now that restrictions are finally being lifted, all of the people organizing those events are now scrambling to reserve top-quality video production teams to document their events. Plus, all the other events that would have been held in...

Spring is the time for big life changes: Graduations, weddings, First Communions, bar and bat mitzvahs, and other important life events. This year, more than ever, capturing these memories with professionally produced videos will ensure you can enjoy these memories for many years to come. If the past year and a half has shown us anything, it's that life is fragile. And that the things we once took for granted are indeed precious and significant. Everyday things have become extraordinary. ...

Some of today's newest smartphones feature HD cameras that can shoot slow-motion, panoramic, or high-speed video. Some even have built-in filters and computer editing software that allow users to make and post completely finished videos right from their phones. But regardless of how sophisticated smartphone cameras and software become, it will never be a complete substitute for professionally produced videos by experienced filmmakers. Professionalism Sells Just because you can produce a...

In case you haven't heard, there's a real estate boom happening in the US right now. Many home sellers are reporting that buyers are making offers higher than their asking prices -- in some cases much higher. Owners of some in-demand homes are happily finding themselves in the middle of a bidding war. For sellers, that means that the wider you can market your property, the more you can expect to receive. And the best way today to market your home is with a professional-quality video that can ...

Perspective is one of the hardest things to convey in real estate marketing. Sure, you can list the dimensions of a particular property, how many square feet, how many rooms, and so on. But for some properties, words don't do justice to the scale that you are trying to express to prospective buyers. But now, thanks to advances in drone photography, you can allow people to actually see exactly how big and majestic your real estate offerings are with a god's-eye view. Overhead Drone Photograph...

In today's competitive market, connecting with customers and clients on social media isn't just an option, it's a necessity. Most people today check their Instagram, Twitter, Facebook, and other social media accounts far more often than they check their email. And scrolling through social media during idle moments has become practically universal. So if your organization or business isn't represented on the biggest and most popular social media platforms, you potentially are missing out on th...

Let's say you own a business. And you need to teach your workers how to perform a specific task, such as loading products into a box properly so they aren't damaged during shipping. When you have one or two employees, that kind of training is no big deal. But when your business grows and you hire dozens or even hundreds of new workers, teaching them that one single task can take you away from more important things for far too long. Sure, you could hire trainers, but then you have to pay more ...