Professionally produced videos are more popular than ever before. They are used for everything from advertising products and services to building brands and reputation. People today are more accustomed to watching videos than reading newspapers, magazines, or books. Because they can access videos anywhere using their electronic devices such as smartphones, tablets, or TVs, videos are just and convenient -- if not more convenient -- than these old-fashioned, paper-based platforms. But now a...

The traditional model for real estate marketing -- posting a "For Sale" sign out front, hosting open houses, leading potential buyers on tours of properties -- isn't all that practical right now. Even before the coronavirus crisis, realtors were moving away from in-person interactions with buyers and relying increasingly on video marketing for real estate. But now video real estate marketing isn't just an option for realtors and property owners. It's absolutely essential. Times Have Change...

It's easy to forget that we live in paradise. Sometimes we take for granted the ideal weather, the wide variety of topography, and the rich cultural history of the Hawaiian Islands. But Hollywood studios and TV networks don't. No wonder Hawaii hosts so many television and film productions, including ABC-TV's "Lost", CBS-TV's "Hawaii Five-O", and countless hit blockbuster movies. Benefits of Filming in Hawaii Hawaii is attractive for video production for many reasons. The first is its re...

As print media becomes less and less popular, video marketing is now the go-to choice for successful business owners. Video marketing includes things like posting videos on social media, sending videos directly to customers or prospects via text or email, or even creating professional commercials for online or over the air broadcast. Why Video Is Better Print marketing like newspaper or magazine advertising is less effective than video partly because fewer and fewer people are reading t...

Being a recognized expert in your field can help build trust and confidence in your business. And the best way to do that today is to create and distribute informative and entertaining videos. People are watching videos more frequently today than ever before. Apps and websites like YouTube, TikTok, and Vimeo attracting billions of visitors per day. And their algorithms allow viewers to instantly discover the specific types of videos they are seeking. Become an Expert ...

On the mainland, realtors can plunk a "For Sale" sign in front of a house, post a photo in a real estate magazine, and spread the word to active house seekers and a home will usually sell fairly quickly. In Hawaii -- which is 2,000 miles away from the majority of potential buyers -- video marketing of properties is the better way to go. The Honesty of Video Everybody knows that a photo of a house or property can't ever truly do it justice. Neither does a list o...

Even in the best of times, driving around looking at real estate is inconvenient, time-consuming, and just plain exhausting. If you are looking for a new home or a site for your business, it can take weeks or even months of touring different locations before you find the perfect one for you. But video simplifies the process of looking for real estate. Why travel all over the region touring homes or businesses when you can simply see dozens of properties a day right from the ...

Since the coronavirus crisis began, people have been relying even more on the Internet than ever before. Because many people are stuck at home, their web connection has become their virtual lifeline to the outside world. The effects of this are expected to be felt long after the crisis has passed. As people discover the ease and convenience of going online to buy the products and services they want and need, it's going to be hard for them to go back to the old way of doing things. Tha...

If you have ever had to train a number of employees to perform a specific task, you already know how challenging it can be to do it in person. Not only is live training time-consuming, but it also can be neverending. As soon as you get people trained to do the task the way you want it done, either the task changes or there is a whole new group of people who need training. And the coronavirus crisis adds a whole new wrinkle to in-person training. Until the danger has p...

In a little less than a decade, social media and streaming video have taken over as the primary means for businesses to reach customers. As more TV viewers "cut the cord" and switch to streaming services, online marketing is only going to become more critical for business survival. Both social media and streaming content rely on high-quality video. That's because the devices people use to scroll through their social media and watch online content are becoming increasingly hi...