If you own a business, you already know the importance of constantly attracting a new crop of prospective customers. The best way to get your business in front of people looking for the type of products or services you offer is commercial advertising. But local television isn't as important as it used to be. With so many other opportunities for people to view entertainment -- including video streaming, online videos, social media, and others -- is it even worth producing a TV commercial for y...

Are you hungry? If so, consider the physiological reaction your body has when you see an image of something delicious. The human brain naturally craves food when the eyes see something that looks good to eat. It's as natural as breathing. And if you own a restaurant, catering company, or other food-related business, it could be the key to your success. Seeing Is Believing Most great chefs know that people eat with their eyes before they consume food physically. That's why they spend so muc...

Do you have a specialized skill? An area of expertise that sets you apart from everybody else? Something you know better than anybody? If so, you could be recognized as a global expert in your field. All you need is access to everybody in the world. Fortunately, the internet provides just that. How to Be an Expert To be globally recognized as an expert in whatever it is that you know well, all you need is access to the internet and a video -- or series of videos -- in which you illustra...

If you own a business and need to train your employees on a new policy or procedure, you have a couple of different options. The first is to schedule face-to-face employee training sessions where you can explain the new policy, have the employee practice it, and then test them on their comprehension of the material. A second option is to hire a professional trainer and hold group classes where employees are taught the new procedure altogether, with practicing and testing to follow. Both of...

"Flip or Flop". "Property Brothers". "Househunters". These are among television's most popular reality shows and they all focus on real estate. Whether it's buying it, rehabbing it, flipping it, or just shopping for it, people love to watch people getting into new homes. Why? Part of it is voyeuristic. But the other bigger part has to do with fantasy. Viewers love to imagine themselves living in the spacious, modern, and attractive new homes they see on TV.   The Light Bulb Moment What ...

If you are making a video for your business, school, or organization, consider including drone video photography as part of your production. Cinematic drone shots offer a birds-eye perspective to any video, providing context and beauty at the same time. Just a few years ago, overhead shots were prohibitively expensive to produce. They required renting a helicopter, hiring an airplane with a video camera bolted to its belly, or -- for more low-altitude shots -- a costly crane to raise the came...

When you speak to somebody face to face, they are more likely to listen to what you have to say. So when you are promoting your education institution or trying to recruit new students, the most effective way to make the kind of genuine emotional connections you need is through video. Direct Message Expression Now more than ever, people are more likely to watch your video than they are to read a brochure, listen to a phone pitch, or even visit your school in person. Thanks to the rise in pop...

Have you ever heard the expression, "People eat with their eyes first"? It's true! When food looks colorful, fresh, and delicious, people are more likely to enjoy it even before they take their very first bite. That's why professional chefs and home cooks alike spend so much time perfecting the way their food looks as well as the way it tastes. It also explains why you should consider using video production from Hawaii Video Pro to promote your restaurant, catering business, food blog, or you...

When somebody looks you in the eye and tells you from the heart about something that is important to them, it can make a lasting impression. Using video testimonials can bring that same sales power to your business. Video testimonials that feature real people talking about the actual things they like most about your business can help bring in new customers, retain existing ones, and improve your business's reputation. And Hawaii Video Pro make this powerful business sales tool your latest mar...

The US economy is booming and businesses are hiring more new workers than they have in decades. Getting workers on board is one thing, but training them so they understand your company's standards is another. Training can be one of the most time-consuming and expensive parts of onboarding new employees. But it doesn't have to be that way when you use video to educate and inform new employees. The Power of Video Video is one of the most effective tools for new employee training because it pr...