Every successful business has standards and practices that every employee needs to uphold. Companies with the worst customer service often lack training and supervision so that their workers consistently fail to meet expectations. The common denominator here is consistent training. When all employees are taught a business's standards, then held to those standards by their supervisors, only then can management have confidence that all customers are getting the same positive interaction with t...

If you use social media to promote your business, club, or brand and you aren't including video, you are almost certainly not getting as much traction as you could. Video and social media are made for each other. Why? Because the easiest way to go "viral" with your Facebook, Twitter, and other social media campaigns is to provide people with content they will eagerly want to share with their social network. Social Media - Give Them What They Want People are much more likely to share video...

If you are old enough to remember home movies, you may recall all of the equipment and labor they required. Cameras that shot 8 mm or Super 8 film were relatively expensive. They often required special lighting, and they didn't always include sound. Then there was the cost of developing the film. Finally, to view the finished movies required a projector and a screen. Today, producing and watching video is cheap and widely available. It costs next to nothing to produce and can be viewed on ...

Many people aren't sure what it is that videographers do. Are they the people who work on big-budget Hollywood movies? No, those are cinematographers that specialize in filming movies according to the director and producer's vision for the film.. A videographer, on the other hand, also tells stories using moving images. But these stories tend to be a lot more personal and immediate. What We Film Unlike a cinematographer, who would film a fictional or documentary story according to a scri...

Documentaries have always been one of the most powerful storytelling formats. People telling their own unique stories in their own words, along with video, photos, documents, and other powerful images, communicates on an immediate, basic level with the audience. Video documentaries connect with people emotionally, allowing the viewers to experience first-hand the message you want to promote.  Creating Your Documentary Everybody has a story to tell. It could be the story about your life,...

Gordon Moore knew a thing or two about video. Or at least he understood why video would be so important to small businesses. Moore was one of the founders of Intel. But he also is the originator of "Moore's Law", which essentially says that every two years the standard data capacity of the typical device would essentially double. In other words, as time goes on the amount of data that things like smartphones, tablets, and other devices would increase not incrementally, but exponentially. ...

If you haven't noticed, Hawaii is very photogenic. With its natural beauty, tropical weather, and friendly people, Hawaii offer one of the best backdrops for any type of video. No wonder so many production companies come to the islands to make their videos. Network television shows such as "Lost", "Hawaii Five-O", and many others were made here. And countless movies -- going all the way back to Elvis Presley's "Blue Hawaii" -- used the Aloha State as the exotic backdrop to tell their stories....

Video is becoming a popular way for even small business to attract new customers, promote their products and services, and growth the size, scope, and profitability of their business. While it once took a huge marketing budget to create and promote videos, today anybody can do it quickly, affordably, and effectively. Consumer expectations have changed. Today, if you aren't using videos to promote your business, you are missing out on the huge segment of customers who are spending time onli...

There are all kinds of videos that businesses find helpful, including instructional videos for training employees, promotional videos for attracting new customers, and many more. But sometimes video can simply provide a permanent record of some type of important event or occurrence. For example, depositions in court cases are often videotaped so that they can be played back later for a jury or a judge during a trial. Legal proceedings aren't the only times video documentation can be helpfu...

If you have a lot of workers who require any type of training -- from how to provide exceptional customer service to highly technical training -- the use of training videos is one of the simplest solutions. Professionally produced training videos can provide universal training that is consistent, concise, and cost-effective. The same training video can be used to train dozens, even hundreds, of employees on your business's specific standards.  Training Essentials Video is one of the most e...