If you are old enough to remember home movies, you may recall all of the equipment and labor they required. Cameras that shot 8 mm or Super 8 film were relatively expensive. They often required special lighting, and they didn't always include sound. Then there was the cost of developing the film. Finally, to view the finished movies required a projector and a screen. Today, producing and watching video is cheap and widely available. It costs next to nothing to produce and can be viewed on ...

Many people aren't sure what it is that videographers do. Are they the people who work on big-budget Hollywood movies? No, those are cinematographers that specialize in filming movies according to the director and producer's vision for the film.. A videographer, on the other hand, also tells stories using moving images. But these stories tend to be a lot more personal and immediate. What We Film Unlike a cinematographer, who would film a fictional or documentary story according to a scri...

Documentaries have always been one of the most powerful storytelling formats. People telling their own unique stories in their own words, along with video, photos, documents, and other powerful images, communicates on an immediate, basic level with the audience. Video documentaries connect with people emotionally, allowing the viewers to experience first-hand the message you want to promote.  Creating Your Documentary Everybody has a story to tell. It could be the story about your life,...

Gordon Moore knew a thing or two about video. Or at least he understood why video would be so important to small businesses. Moore was one of the founders of Intel. But he also is the originator of "Moore's Law", which essentially says that every two years the standard data capacity of the typical device would essentially double. In other words, as time goes on the amount of data that things like smartphones, tablets, and other devices would increase not incrementally, but exponentially. ...

If you haven't noticed, Hawaii is very photogenic. With its natural beauty, tropical weather, and friendly people, Hawaii offer one of the best backdrops for any type of video. No wonder so many production companies come to the islands to make their videos. Network television shows such as "Lost", "Hawaii Five-O", and many others were made here. And countless movies -- going all the way back to Elvis Presley's "Blue Hawaii" -- used the Aloha State as the exotic backdrop to tell their stories....

Video is becoming a popular way for even small business to attract new customers, promote their products and services, and growth the size, scope, and profitability of their business. While it once took a huge marketing budget to create and promote videos, today anybody can do it quickly, affordably, and effectively. Consumer expectations have changed. Today, if you aren't using videos to promote your business, you are missing out on the huge segment of customers who are spending time onli...

There are all kinds of videos that businesses find helpful, including instructional videos for training employees, promotional videos for attracting new customers, and many more. But sometimes video can simply provide a permanent record of some type of important event or occurrence. For example, depositions in court cases are often videotaped so that they can be played back later for a jury or a judge during a trial. Legal proceedings aren't the only times video documentation can be helpfu...

If you have a lot of workers who require any type of training -- from how to provide exceptional customer service to highly technical training -- the use of training videos is one of the simplest solutions. Professionally produced training videos can provide universal training that is consistent, concise, and cost-effective. The same training video can be used to train dozens, even hundreds, of employees on your business's specific standards.  Training Essentials Video is one of the most e...

If your business isn't using social media right now, you can be sure your competitors are. That's because videos are among the fastest-growing marketing platforms in business today. Social media is the platform of choice among today's small businesses. Business owners are discovering the benefits of connecting directly with their customers via their smartphones, tablets, and other web-connected devices Social media is ideal for attracting new customers, building loyalty among existing cust...

When it comes to local businesses, people want to have a personalized connection. Big franchises and chains typically offer economy, but it generally comes at a price. When people visit chain stores, franchised restaurants, and other businesses that are a part of a much larger corporation, they expect the experience to be a little impersonal and perhaps sterile. They don't expect genuine friendliness or people who know their name - or even appreciate their business. But small, locally-o...