In today's competitive market, connecting with customers and clients on social media isn't just an option, it's a necessity. Most people today check their Instagram, Twitter, Facebook, and other social media accounts far more often than they check their email. And scrolling through social media during idle moments has become practically universal. So if your organization or business isn't represented on the biggest and most popular social media platforms, you potentially are missing out on th...

Let's say you own a business. And you need to teach your workers how to perform a specific task, such as loading products into a box properly so they aren't damaged during shipping. When you have one or two employees, that kind of training is no big deal. But when your business grows and you hire dozens or even hundreds of new workers, teaching them that one single task can take you away from more important things for far too long. Sure, you could hire trainers, but then you have to pay more ...

Businesses have always known that building name recognition is the key to growing market share. Making people aware of your brand, your products, and your business is the first, last, and most important task of expanding your business. The challenge exists in reaching people. In the past, costly marketing and advertising campaigns took time to grow and often yielded limited results. But now there's a faster, more effective, and inexpensive way to reach people: Streaming video. Professional D...

Educational institutions are at a distinct disadvantage right now. While many are finally figuring out how to serve the students they already have using a combination of remote and in-person learning, there's still the challenge of recruiting new students who may not be able to physically visit the campus. Fortunately, there's a solution: Professionally produced videos that feature your school can be accessed online by prospective students from practically anywhere. Now there's no need to bri...

It's safe to say that the internet has changed just about every aspect of our lives: The way we communicate with each other, how we are entertained, even our buying habits. But one of the most dramatic consequences of the digital revolution has been in the real estate industry. The old way of marketing a property -- posting a "for sale" sign on the front lawn, hosting an open house, and walking prospective buyers through the house -- has been rendered obsolete. Today, if you want to market...

At their most basic, there are two types of videos: Static and dynamic. Static videos have one long continuous shot usually created by a single stationary camera. A lot of amateur YouTube tutorials are static videos shot on an iPhone. While they sometimes impart useful information, they typically are quite boring to watch. Dynamic videos feature more than one shot. They might include multiple angles of the same subject, shots that move along with the action (known as tracking shots), or ev...

Have you ever clicked on a video only to be confused or frustrated by what you see after only a few seconds? The problem probably was that the video's creators didn't know what they were doing. The difference between a video produced by professionals and one created by amateurs is instantly recognizable. Even the most well-intentioned amateur video creators won't be able to express themselves effectively if they lack experience, knowledge, and professional training. DIY Can Hurt Your Brand ...

Right now, we are in a global transformation similar to the Industrial Revolution of the late 19th Century. But instead of agriculture and hand-crafted items being replaced with machines and factories, traditional advertising such as print media and marketing outlets like newspapers, magazines, and even broadcast television are being replaced by social media and streaming video platforms. The evidence has been building for years. Newspaper circulation is falling every year. In fact, between 2...

Most real estate videos pretty much all look the same: An exterior master shot from the street, a few interior cutaways of the master bedroom, the bathrooms, kitchen, and living spaces, all wrapped up with a title card listing important details including information about where to learn more. It's not surprising, then, that prospective buyers quickly get bored watching repetitive real estate videos until all properties start to look alike. But what if, to promote your property, you cou...

As any hiring manager can tell you, training new employees is one of the most difficult parts of onboarding. Not only is it expensive and time-consuming, but when the new employee doesn't make it through the process you have to start all over again. Most big companies have the benefit of having a human resources department that can implement and 0versee new hire training. But small business owners have to do it all themselves. And spending days or even weeks getting new employees trained prop...