Have you ever clicked on a video only to be confused or frustrated by what you see after only a few seconds? The problem probably was that the video's creators didn't know what they were doing. The difference between a video produced by professionals and one created by amateurs is instantly recognizable. Even the most well-intentioned amateur video creators won't be able to express themselves effectively if they lack experience, knowledge, and professional training. DIY Can Hurt Your Brand ...

Right now, we are in a global transformation similar to the Industrial Revolution of the late 19th Century. But instead of agriculture and hand-crafted items being replaced with machines and factories, traditional advertising such as print media and marketing outlets like newspapers, magazines, and even broadcast television are being replaced by social media and streaming video platforms. The evidence has been building for years. Newspaper circulation is falling every year. In fact, between 2...

Most real estate videos pretty much all look the same: An exterior master shot from the street, a few interior cutaways of the master bedroom, the bathrooms, kitchen, and living spaces, all wrapped up with a title card listing important details including information about where to learn more. It's not surprising, then, that prospective buyers quickly get bored watching repetitive real estate videos until all properties start to look alike. But what if, to promote your property, you cou...

As any hiring manager can tell you, training new employees is one of the most difficult parts of onboarding. Not only is it expensive and time-consuming, but when the new employee doesn't make it through the process you have to start all over again. Most big companies have the benefit of having a human resources department that can implement and 0versee new hire training. But small business owners have to do it all themselves. And spending days or even weeks getting new employees trained prop...

Do you have creative ideas about how to promote your business, market your products, or let people know about your non-profit? Perhaps it's a dramatic scene or a montage of images. Or maybe you already have a fully-formed "mini-movie" all planned out in your head. Nobody knows more about your enterprise than you. So the creative idea you have is probably the best way to instantly and effectively communicate your brand, your business, or your products. All you need is the technical expertise a...

The job of a real estate agent has always been challenging. But the recent popularity of video to promote residential and commercial properties has made the realtor's job just a little bit easier. Just a few years ago, the typical realtor had to physically take prospective clients through many different homes until they found the place that worked best for them. As every real estate professional could tell you, this was the most time-consuming -- and often frustrating -- part of the job. Inde...

One of the biggest challenges businesses face today is streamlining training. Showing a worker how to perform a specific task isn't necessarily all that complicated or time-consuming. But when you have to demonstrate that same task to dozens -- or even hundreds -- of new employees, it can overwhelm your new hire trainers. Multiply that by retraining, high turnover, and new procedures and you can see how that single task can take up a huge amount of time and effort, distracting you from other ...

A picture says a thousand words. But a professionally produced video can create emotional attachments with clients, donors, and the public at large for non-profit organizations. There is a lot of competition for people's attention among non-profit organizations. So those that do the best job of making genuine connections with people are going to get the most notice. The fastest, most effective, and most rewarding way to connect with people today is with professionally produced videos. Vide...

Professionally produced videos are more popular than ever before. They are used for everything from advertising products and services to building brands and reputation. People today are more accustomed to watching videos than reading newspapers, magazines, or books. Because they can access videos anywhere using their electronic devices such as smartphones, tablets, or TVs, videos are just and convenient -- if not more convenient -- than these old-fashioned, paper-based platforms. But now a...

The traditional model for real estate marketing -- posting a "For Sale" sign out front, hosting open houses, leading potential buyers on tours of properties -- isn't all that practical right now. Even before the coronavirus crisis, realtors were moving away from in-person interactions with buyers and relying increasingly on video marketing for real estate. But now video real estate marketing isn't just an option for realtors and property owners. It's absolutely essential. Times Have Change...