Spring is the time for big life changes: Graduations, weddings, First Communions, bar and bat mitzvahs, and other important life events. This year, more than ever, capturing these memories with professionally produced videos will ensure you can enjoy these memories for many years to come. If the past year and a half has shown us anything, it's that life is fragile. And that the things we once took for granted are indeed precious and significant. Everyday things have become extraordinary. ...

Some of today's newest smartphones feature HD cameras that can shoot slow-motion, panoramic, or high-speed video. Some even have built-in filters and computer editing software that allow users to make and post completely finished videos right from their phones. But regardless of how sophisticated smartphone cameras and software become, it will never be a complete substitute for professionally produced videos by experienced filmmakers. Professionalism Sells Just because you can produce a...

In case you haven't heard, there's a real estate boom happening in the US right now. Many home sellers are reporting that buyers are making offers higher than their asking prices -- in some cases much higher. Owners of some in-demand homes are happily finding themselves in the middle of a bidding war. For sellers, that means that the wider you can market your property, the more you can expect to receive. And the best way today to market your home is with a professional-quality video that can ...

Perspective is one of the hardest things to convey in real estate marketing. Sure, you can list the dimensions of a particular property, how many square feet, how many rooms, and so on. But for some properties, words don't do justice to the scale that you are trying to express to prospective buyers. But now, thanks to advances in drone photography, you can allow people to actually see exactly how big and majestic your real estate offerings are with a god's-eye view. Overhead Drone Photograph...

In today's competitive market, connecting with customers and clients on social media isn't just an option, it's a necessity. Most people today check their Instagram, Twitter, Facebook, and other social media accounts far more often than they check their email. And scrolling through social media during idle moments has become practically universal. So if your organization or business isn't represented on the biggest and most popular social media platforms, you potentially are missing out on th...

Let's say you own a business. And you need to teach your workers how to perform a specific task, such as loading products into a box properly so they aren't damaged during shipping. When you have one or two employees, that kind of training is no big deal. But when your business grows and you hire dozens or even hundreds of new workers, teaching them that one single task can take you away from more important things for far too long. Sure, you could hire trainers, but then you have to pay more ...

Businesses have always known that building name recognition is the key to growing market share. Making people aware of your brand, your products, and your business is the first, last, and most important task of expanding your business. The challenge exists in reaching people. In the past, costly marketing and advertising campaigns took time to grow and often yielded limited results. But now there's a faster, more effective, and inexpensive way to reach people: Streaming video. Professional D...

Educational institutions are at a distinct disadvantage right now. While many are finally figuring out how to serve the students they already have using a combination of remote and in-person learning, there's still the challenge of recruiting new students who may not be able to physically visit the campus. Fortunately, there's a solution: Professionally produced videos that feature your school can be accessed online by prospective students from practically anywhere. Now there's no need to bri...

It's safe to say that the internet has changed just about every aspect of our lives: The way we communicate with each other, how we are entertained, even our buying habits. But one of the most dramatic consequences of the digital revolution has been in the real estate industry. The old way of marketing a property -- posting a "for sale" sign on the front lawn, hosting an open house, and walking prospective buyers through the house -- has been rendered obsolete. Today, if you want to market...

At their most basic, there are two types of videos: Static and dynamic. Static videos have one long continuous shot usually created by a single stationary camera. A lot of amateur YouTube tutorials are static videos shot on an iPhone. While they sometimes impart useful information, they typically are quite boring to watch. Dynamic videos feature more than one shot. They might include multiple angles of the same subject, shots that move along with the action (known as tracking shots), or ev...