What if you could make one video and then use it for years to recruit new customers, new employees, or even new students to your school or university? Recruitment videos are a genre of marketing that can pay huge dividends over the long run. The digitization of video allows the recruitment video you produce today to be viewed on any device from anywhere in the world as many times as you like with zero additional cost to you. That means recruitment videos are one of the best long-term inve...

A lot of realtors use video tours to market the properties they are promoting. But in Hawaii, nearly every property can be viewed online. Why? The answer should be obvious. In Hawaii, properties are just as likely to be purchased by buyers from the mainland as they are from local residents. This is one of the unique features of being a tropical paradise that is more than 3,600 miles from the continental US. People Love Hawaii It's nearly universal: People who visit Hawaii want to live h...

One of the biggest changes in the post-COVID world is the decline in business travel. Prior to 2020, people would fly to and from Hawaii to the mainland regularly to attend meetings, conventions, seminars, and other business-related events. Today, people are still reluctant to fly. And businesses are wary of spending money on unnecessary travel. For all of its tragedy, the global pandemic taught us one positive thing: There's no need to waste time, energy, and money on all that travel. In...

It's one thing to tell your employees about your business's core values and expectations. But it's something else to show them -- again and again and again if necessary. Training employees is one of the most time-consuming and frustrating elements of running a business, especially when the same employees keep failing to follow your policies and procedures consistently. But when you illustrate your expectations with professionally produced policy and procedure videos from Hawaii Video Pro,...

We all receive numerous direct messages (DMs) from businesses on our phones, tablets, and laptops every day to the point where most people ignore them rather than click through. But what if rather than text messages we received professionally produced videos that offered real value? Direct Videos (DVs) are the newest and most exciting ways for businesses to make genuine connections with their customers. Typically, they are brief yet packed full of useful content that entertains, educates,...

If you have a great idea for a movie or TV show but aren't sure what to do with it, here's a suggestion: Create a professionally produced video of yourself pitching the idea to a Hollywood studio. Then send it around "The Town". You never know. Stranger things have happened. It might just get picked up. And you could be a creator of tomorrow's next breakout entertainment property. Pitching Your Idea So, in order to give your idea the best possible chance of getting "green-lit", it needs...

About a decade ago, only a handful of realtors offered video tours of the properties they represented. Today, nearly all of them do. The rise of the use of video in real estate marketing was born out of the hugely favorable response from prospective home buyers. It didn't take long for people to realize they no longer had to schlep across the region looking at countless homes that by the end of the tiresome day all looked alike. Instead, they can simply look at their phone. Fast, Simp...

It used to be that a band seeking to book gigs would send a cassette tape to club owners, talent bookers, and promoters. Today, nothing short of a professionally produced video will do. People who hire bands today have certain expectations. For one, they probably don't have the equipment to listen to a cassette or even a CD anymore. For another, they are only looking for professional bands who know that digital video is today's industry standard. And professionally produced video will get...

When your business hosts an important event, celebrates a milestone, or recognizes a significant achievement, documenting the occasion with professionally produced video is a good investment. That's because once the video is created, you can use it as often as you like in as many places as you want for no additional cost. Creating videos of important events can be used for marketing your company, its products or services, or building your brand. It can be distributed to prospective client...

During the global pandemic, many people were forced to stay in their homes for weeks or even months at a time. Businesses adjusted by allowing workers to "work from home", participate in online meetings, and encourage customers to purchase online while simplifying and expanding home delivery options. But now that the crisis has mostly passed, people have realized that they kind of liked not having to leave their homes for the things they needed to do. And business owners are adapting by c...