It used to be that a band seeking to book gigs would send a cassette tape to club owners, talent bookers, and promoters. Today, nothing short of a professionally produced video will do. People who hire bands today have certain expectations. For one, they probably don't have the equipment to listen to a cassette or even a CD anymore. For another, they are only looking for professional bands who know that digital video is today's industry standard. And professionally produced video will get...

When your business hosts an important event, celebrates a milestone, or recognizes a significant achievement, documenting the occasion with professionally produced video is a good investment. That's because once the video is created, you can use it as often as you like in as many places as you want for no additional cost. Creating videos of important events can be used for marketing your company, its products or services, or building your brand. It can be distributed to prospective client...

During the global pandemic, many people were forced to stay in their homes for weeks or even months at a time. Businesses adjusted by allowing workers to "work from home", participate in online meetings, and encourage customers to purchase online while simplifying and expanding home delivery options. But now that the crisis has mostly passed, people have realized that they kind of liked not having to leave their homes for the things they needed to do. And business owners are adapting by c...

There is a definite trend in classrooms today toward watching videos and away from reading textbooks. In many schools, YouTube videos are nearly as common as math texts, history books, or assigned reading in English classes. Why? Probably because it's become way cheaper, faster, and more efficient to produce videos than it is to publish books. Plus, for better or worse the gradual shortening of people's attention spans have made watching a more popular option than actually reading. V...

Like practically every other industry, the real estate market is now mostly online. People can now view dozens of properties from the comfort of their own homes without having to spend money on gas, risk face-to-face contact with strangers, or run the risk of getting lost driving around strange neighborhoods. The change in the way people search for real estate has also changed the way real estate is marketed. Today, successful realtors need not only video tours of the properties they repr...

Your Website Needs Video. Surfing the web today you will notice websites are a lot more sophisticated than they were just a few years ago. Most have professional design, compelling images, intriguing copy -- and video. Websites without video seem outdated and static compared to others. If your business or even personal website doesn't include professionally produced videos, you may be missing out on a large segment of prospective visitors who simply click on to the next one that does. ...

Company leadership develops specific performance standards. They could be something like a way to greet new customers, explain product benefits, or even ring up a sale. Managers are then charged with explaining these standards to line-level employees. So managers review the standards with employees. Then they do it again. And again. And again. Repetition is one of the hardest parts of any job but especially for managers working with existing employees, training new employees, or review...

The real estate market in Hawaii right now is booming. Sellers are asking for and getting prices that would have seemed outrageous just a few years ago. There are too many buyers and not enough properties. So the economic law of supply and demand is pushing prices upwards and letting home sellers maximize the return on their investment. But there's always the opportunity to do more to showcase your property. Real Estate Videos Most properties last only a few days, sometimes even a few h...

High schools, colleges, regional theater companies, and other amateur stage productions put weeks and even months of work into staging a handful of productions that are viewed by, at most, a couple of hundred people. Then they are never seen again. But what if you could capture your stage production on professionally produced, high definition video that could be rewatched a month, a year, and even decades into the future? Now you can capture that "lightning in a bottle" and relive it time...

Ask any realtor today and they will tell you: Unless your property has a high definition video -- or better yet, an interactive online tour -- it isn't going to be seen by many potential buyers. The reason is simple. Technology has gotten to the stage where people seeking to buy homes, businesses, land, and other properties no longer want to get in a car and drive all over the islands looking at properties. Instead, they would much rather sit in their own homes or offices and simply find ...